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It is very important to statistically track visitors to your website. Web tracking software provides a wealth of information about website visitors that can help you improve your web content, navigational structure and "stickiness". Good information will help you formulate great strategies that will ultimately lower your costs and increase your revenues. A good hit tracker provides answers to the following types of questions:
By regularly analyzing your web stats, you will make some amazing discoveries! For example, you will probably find that only a few search engines are sending you most of your traffic. You will likely discover that a very few of your pages are receiving 90% of your hits. It is important to use the information to refine your meta tags and develop strategies that will improve your site's visibility in the major search engines. For more information on meta tags, search engines and monitoring, check out Search Engine Watch. There are variety of tools available that can help to get your site huge number of hits and maximize revenue. Some of those tools are discussed below: Page Hit Trackers By inserting a few lines of code on each web page in your site, Google Analytics will produce a wealth of graphs and statistics including unique hits, number of unique visitors, referring URLs and referring search engines. Similar to Google Analytics, Yahoo Analytics provides useful information about site visits. This product provides conveniently arranged numbers, percentages, stats, totals and averages. It provides a full range of stats including data on keywords use use to find your site. Dead Link Checkers To avoid poor rankings in search engines, it is important to remove dead links from your web pages. Killing those dead links will also please your visitors! Many web development software packages, such as Microsoft FrontPage and Expression Web, include functionality to find dead links. Domain Name Searches Checkdomain.com is the place to go on the Internet to check to see if a domain name is available for almost every country in the world. Namedroppers.com provides a domain name search engine that allows you to search for domain names using multiple keywords. This tool is an intelligent domain name search tool. It suggests relevant and available domain names based on key words that you provide. Competitor Searches
Server Monitoring Is the web hosting service that you are using adequate? These free tools will periodically check server response times and notify you if your web server is slow or unavailable. This tool will check the response time for your website from various world cities including Chicago, Washington, Los Angeles, Gloucester England, Santiago Chile and Sydney Australia. This tool will watch your server for the next 8 hours and send you email alerts. Web Page Translators Providing multilingual support on your website can be important. Tools are currently available on the internet to easily translate English language web pages into foreign languages. Although the quality of the translation is imperfect, the tools provide good first cut translations which can then be refined by someone fluent with the target language. This product translates web pages from English to: French, Spanish, Portuguese, German, Italian, Chinese, Japanese, Korean and Russian. Translations in the reverse direction can also occur. This service is free. Web Page Ranking Internet tools are available to monitor the ranking of web pages in the major search engines. Some ranking tools evaluate based on specific queries. Link popularity analysis is one of the best ways to quantifiably and independently measure your website's online awareness and overall visibility. Simply put, link popularity refers to the total number of links or "votes" that a search engine has found for your website. This free service generates a custom "Link Popularity Report", detailing which sites link to a given URL. This link popularity tool is designed to help search engine optimizers and online marketers to not only find out who is linking to your site, but to also run a benchmarking report to show you quickly where you stand in comparison to competitors and other major online players.
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