Search Engine Optimization

Before you can start writing your site content, it is essential for search engine optimization, that you first develop the table of highly profitable keywords applicable for your Web site, and the corresponding site structure.

Now it's time to fill that structure with content that accomplishes two critical goals...

1) Deliver valuable information to your readers - your visitors must get what they are looking for. Help them solve their problems and quests. Satisfy the whole reason why they are doing the search. You must really know and like the subject for this.

2) Convince each search engine that you are the most relevant (at least in the Top 30, preferably in the Top 10) for the keywords that you target. Keywords are one of the most important things in search engine optimization.

Here are your goals in more detail...

1) Your potential visitors must find you on the first or second page of the search results for your keyword. Otherwise you simply don't exist for that word.

2) Your potential visitors must read the Title and Description that are listed in the search results, and must find it attractive and sufficiently compelling to click to your site.

3) Your visitors find valuable site content that helps them solve their problems, and so learn to trust you, and follow your recommendations, whatever that's a click on the link to an affiliate program, buying your product, subscribing to your newsletter, etc.

If you have developed the structure of your site properly, your search engine optimization work will be much easier and you'll never have to worry about the search engines, because their product is the quality of their results, and your pages help them make their product better...

Your pages are optimized for relevant keywords and deliver quality content to searchers.
No off-target keywords to suck in untargeted customers.
No page cloaking or invisible links or anything else that is not natural for a true content site.
No wasting your time on creating multiple versions of the same site, one for each major engine. Instead, focus on building one "best fit" site that scores well with most of the engines for most of your words. Then spend your time on creating another site.
No multiple doorway pages which are specially created as part of a search engine optimization campaign. The fact is that every page which is optimized to rank well, is acting as a "doorway" to your Web site.

Each page should contain content that is about one of your most profitable keywords. This is the keyword that you want the search engines to rank highly. We'll call this word the specific keyword from now on. As you write the page, you focus upon using this keyword slightly more than your high school English teacher taught you was "good English."

There are also general keywords - the more generic words that are associated with your specific keywords. For example, if your specific keyword is "search engine optimization," your general keywords would be "placement," "ranking," "positioning," "promotion," etc.

You'll never be successful in optimization campaign for general keywords by themselves - there is just too much competition. Even if you win, the traffic is just too non-targeted to be interested in your specific niche.

But if you blend some general keywords with your specific ones, you'll do well when searchers use word combinations. You only need to include them once or twice - you're not trying to get top ranking for general keywords. You are interested in combinations of general keywords with the specific one, which bring excellent, highly targeted visitors.

Optimizing the body copy

Now it's time to write the actual body of the page that provides valuable information for human readers and is optimized for high search engine ranking.

Here are strategic places in the page that should include your keywords...

Title tag, Description Meta tag, Keywords Meta tag

H1 and other header tags

The headlines are more important than the regular body copy for both your human readers and for the search engines. Always include your keywords in the heading tags, preferably as the first words of the heading.

The regular text of the page

Plan to put not less than two hundred words on the page. Don't make the page too long. Sprinkle the keywords throughout the copy more often than your high school teacher would have liked. But your human visitors must not feel that you have deliberately repeated a particular word or phrase throughout the page. Make sure the copy is coherent and compelling. Don't simply repeat your keywords over and over.

Use your keywords at the start, middle, and end of your content. This will emphasize an overall theme on your Web page and will give you a better search engine ranking. Use your keywords more frequently in the opening two paragraphs, and also in the closing paragraph. The first sentence must contain the keyword.

And also sprinkle one or two your most important general keywords, and a common synonyms and variations that has nearly same meaning as your specific keyword. If someone searches with one of these general keywords AND part or all of the specific keyword or its synonym, you'll have a good chance of being found.

In addition to high search engine ranking, make sure that your site is presented attractively in the search results. Some engines don't use the META Description tag in their search results. They will usually use the first few lines of text in the body of your page and display them as the description, so make sure these lines are attractive to humans.

Image ALT tag and name of image

The Alt tags are used as a convenience for those who surf the Web with graphics turned off. The Alt tag text should contain the specific keyword or phrase. Use complete sentences and a different sentence for each tag.

And include your keyword in the image name. For example...
high-search-engine-ranking.gif

Link tags

The page should contain not less than two or three links to other places. A page with one link will trigger the spam penalty in some search engines. Include your keywords in the visible text under the link.

If possible, include your keywords in the text of incoming links (links to your page from other pages). This can lead to a higher search engine ranking for your page. Try to link to other pages which have the keyword in the file names. This can again lead to a higher ranking for your page.

File name

Include your specific keyword in the file name of your html page. Separate the individual words of the keyword by hyphens. This will get you a higher relevancy in some search engines. For example...
high-search-engine-ranking.shtml

The only exception to this, of course, would be your home page. It must be named "index.html," and its specific keyword should be included in the domain name.

Comment tags

While most major search engines will ignore the text within the Comment Tags, some will index the text present within them. This is an opportunity to use the keyword or phrase thereby increasing the density and relevance. As with the alt tags, use complete sentences and a different sentence in each comment.

Here are some general rules of writing the body of the page...

Include content on each page, not just graphics and links. Search engines index by content and desperately need words. Pages that are less graphical and more text oriented have better search engine rankings.
Avoid items that do not add content to be indexed. These items include banners, counters, cgi, Java or JavaScript.
Keep your content focused to a single theme per page. Focus on one specific keyword. Blend in common synonyms for your keyword and some general keywords to cover multi-word searches. Not too much, though, or you'll dilute your most important keyword.
Never place the same keywords directly beside each other. A search engine will think you're trying to spam it and you'll get a lower ranking.
Try to position your keywords near the beginning of every piece of your HTML... headline, body copy, Alt tags, etc.

Meta Tags and high search engine placement

Though META tags alone won't carry you to a high search engine placement, it's still crucial to create effective title, description, keywords, and other tags.

Meta tags are contained in the HEAD section near the top of the page. They're not displayed to the end user unless you view the source code of the page. They allow webmasters to provide information to a browser, search engine, or automated program (i.e., robot).

They are ignored by default unless the browser or search engine specifically recognizes them. There are several meta tags, but we'll cover the most important...

Title tag

This is the first and most important tag in search engine placement algorithms. Ideally, the Title tag should contain five to ten good, descriptive words and not exceed 70-80 characters. The specific keyword should be used, preferably as the first word of the title. Remember, the title appears as the link in search engine listings, so you need to make it attractive to humans as well.

For example...

<title> Meta Tags and High Search Engine Placement </title>

Meta Description tag

This is the second important tag in search engine placement algorithms. The Description tag is used by many search engines as a short description of the page in search engine listings, so don't repeat the Title in this tag, and make sure it's attractive, without being misleading. It should not exceed 150-200 characters. The specific keyword should be used at least once (try twice if it fits and see how it ranks). Include common synonyms and one or two of your most important general keywords.

For example...

Meta Keywords tag

The Keywords tag is designed to tell the search engine what keywords are important to your page, and thereby how people should be able to find you when they search. But this meta tag has almost completely lost its relevance as far as search engine positioning is concerned - it hardly affects the rankings these days.

However, just to be on the safe side, you should include the specific keyword and one or two of your most important general keywords in the Keywords tag. You can also include some of the common upper/lower case variations of the keyword. The rules for the Keywords tag are simple - don't repeat any keyword more than three times and don't repeat the same word one after another even if separated by a comma - it can get you penalized for spamming.

Don't create a long list of keywords. Consider including synonyms to your specific keyword and related words that may not be in the document itself, including misspellings. You may grab some extra rankings that way.

For example...

Meta Robots tag

This tag contains instructions to web-indexing robots, as to whether or not to index this page and to follow the links on it. By default, robots both index and follow everything, unless you tell them not to. So, you generally don't require this tag.

However, you may need to prevent the search engines from spidering the pages containing Meta Refresh tags or other risky techniques that are often used for spamming, because the search engines may penalize your site for this.

For example...

will tell the robots that they shouldn't index this page, but they should follow the links that are on it.

Meta Revisit tag

The Revisit tag defines how often a search engine or robot should come to your Web site for re-indexing. This meta tag is supported by many search engines and is often used to control search engine placement of Web sites that change their content on a regular basis.

For example...

The following Meta tags control your visitors' browsers...

Meta Expires tag

The Expires tag allows you to force the browser to not cache a page, so that it loads a new copy from the server each time the page is viewed. It is primarily useful for pages with dynamic content. Just set the expiry date to 0, and caching will be disabled...

To make a page expire at a specific time in the future, spell it out in Greenwich Mean Time...

Meta Refresh tag

The Refresh meta tag will automatically send users to another URL, after a specified amount of time has elapsed. The syntax for the content part is...
the number of seconds to delay, then a semicolon, then the new destination URL.

For example...

Note that the search engines don't like Meta Refresh tag and either ignore the current page and index the second page or may not index the site at all.

There are many more Meta tags that can be used for special occasions, but they're fairly rare.

Controlling Web Crawlers

Web crawlers are programs created by search engines that go around the Internet and create an index of all collected information. The index allows search engines to take queries from users and show all matching pages. Web crawlers are also known as search engine spiders or robots.

You can specify that some parts of your site should be private and non-searchable. You can control how Web crawlers index your site at different levels - the entire site, specific directories, and individual pages. The keys are...

robots.txt - a simple text file that specifies instructions for a large number of pages on your site.
robots meta tag - a command that can be used on individual web pages.

Normally, if you want the search engines to be able to spider all the pages of your site, you don't require a robots.txt file or robots meta tags at all. However, you may need to prevent the search engines from indexing the printer-friendly versions of your pages which can be considered as duplicated content. Or, you may want to block the engines from spidering the pages containing meta refresh tags or other risky techniques that are often used for spamming, because the search engines may penalize your site for this.

robots.txt file

It's a simple text file that resides on the server and prevents somes pages of your site from being accessed by Web crawlers. When a search engine spider visits a site, it first looks for a robots.txt file. If it can't find one, it will spider all the pages. If it does find such a file, it will read it to find out which pages you don't want it to spider. And then it will spider only those pages which you haven't disallowed.

This file must be uploaded to the the top-level directory of of your site, not a subdirectory. Remember to use all lower case for the filename: "robots.txt", not "Robots.txt". Some sites recommend you to use robots.txt to block paid content you don't want people to see, but this isn't a good idea. The robots.txt file is a publicly available file. Anyone can see what sections of your site you want to hide by typing "http://www.YourSite.com/robots.txt". Requiring a username and password to access the premium content is much more effective.

Here are some examples of robots.txt...

To exclude all Web crawlers from the entire site:

User-agent: *
Disallow: /

All search engine spiders (indicated by "*") are instructed to not index any of your pages (indicated by "/").

To allow all crawlers full access:

User-agent: *
Disallow:

(or just create an empty robots.txt file, or don't use it at all).

To disallow all robots from crawling some directories and pages:

User-agent: *
Disallow: /cgi-bin/
Disallow: /print-ready/
Disallow: /refresh.htm

You need a separate "Disallow" line for every URL you want to exclude.

To exclude a single crawler:

User-agent: Googlebot
Disallow: /

You give instructions only to Google.

To allow a single robot:

User-agent: *
Disallow: /

User-agent: Googlebot
Disallow:

As you see, the rules of specificity apply, not inheritance.

Note also that globbing isn't supported. The '*' in the User-agent field is a special value meaning "any robot". Specifically, you can't have lines like "User-agent: *bot" or "Disallow: /print/*.html".

robots meta tag

It's an alternative to robots.txt if you can't upload robots.txt to the root directory, or you simply need to restrict Web crawlers from a few pages on your site. The robots tag contains instructions to search engine spiders, as to whether or not to index this page and also to follow the links that are on it. By default, spiders both index and follow everything, unless you tell them not to.

Typically, a Web site owner would submit the main page and the robots would visit your site and collect all subpages and related links from your main page. So, you generally don't require the robots meta tag.

This tag looks similar to any meta tag, and should be added to the HEAD section of your page. Here are a few examples...

Unnecessary commands:

All these commands tell search engine spiders to index the page and follow links found on it. However, all search engines do this by default anyway.

The following commands disallow indexing of the page:

The spiders will still follow the links found on the page.

To instruct crawlers to not crawl links contained within the page:

The spiders will still index the page.

To make the page and the subsequent pages to which it links invisible to search engines:

They disallow both indexing and following the links.

To instruct search engines to not place your page in their cache:

Almost all search engines offer little cache links in their results, which bring to the latest copies of the pages. This tag is useful if your page is dynamic and you don't want your visitors to have access to its old content.

SEO Checklist

Search Engine Optimization is nowadays considered to be an integral part of any web project. SEO does not come at the end of project, like quality assurance, it goes on throughout the web development process from planning to designing, implementation and maintenance stages.

The process of SEO is detailed and sometimes important points get skipped too. So we are enlisting here a detailed fundamental SEO checklist to facilitate your SEO needs. It's better to tick off all the essential items done that can shape up your website.

Ensure presence of Page Titles on every page and they should be different.
Re-check the Meta tags (Description and Keywords) for all pages
Every page should have a h1 heading. Main content of the page should come exactly after this heading with no navigational structure in between.
Study in-depth into the main targeted Keywords and optimize your pages for them. Phrases can be chosen as keywords too but they should be relevant.
Site Maps are must for any website linking to every single page and document available within the site.
Image optimization is as necessary as content optimization. So ensure that all the images are optimized using SEO standards.
Also check through search engines about the well-indexing of your website. If some indexed page have been moved, it's advisable to setup a 301 redirector to redirect all traffic.
URLs should be clean with no spaces, special characters in them. Words should be separated using hyphens (-). Query strings should not be present as well.
Good Contents the key to a well-optimized website. SEO proves to be a hard process if 80% of content on your website is not original.
Check the source code of all web pages. Code needs to be optimized too; it will help in maintaining the content nearer to the top of HTML document.

All on page and off page factors within the SEO are the most vital features that can shape up your website. If they are properly stressed upon, wonderful optimized results can be seen in the search engines and incoming traffic rates.

On Page Factors in SEO

Search Engine Optimization - SEO of websites is divided into two main categories, depending upon different factors that are "On-Page Factors" and Off-Page Factors. Optimizers working on the web documents can well-manage the content by giving adequate time to both the areas.

On-Page Factors are directly associated with the website structure and how the content and linking of a web document is done. Since, all HTML pages, Word Documents, PDF files, PPT files are included in the indexing of search engines.

The On-Page Factors of a web page can be classified into the following:

Domain and Files Name

Optimized domain name (URL) and allocating optimized and keyword saturated names to the web pages, files and directories play vital role towards a well-optimized website. So, while selecting a domain name and assigning names to various pages, prioritize on the basis of your keywords.

Titles and Headings

Page Titles and Headings play a significant role, since they get more weightage during search engine indexing. It's better to saturate keywords in the page titles and headings as search engines return most of the pages on the basis of these two on-page factors.

Title tag, <title>, is always considered critical and gives way to early boosting of site, in terms of SEO. It must be relevant and should not exceed 65 characters range.< /p> Heading is another important On-page factor; in headings, the subsequent paragraph is titled at various places in the page. H1, H2, H3 tags are used as headings; added attributions can also be added to them.

Keyword Selection and Saturation

Keyword selection for the web page, related to business, is the one of the most important factors. It requires an in-depth study and research into the web industry trends, search queries and search trends among the masses.

Right "Keyword Saturation" is another significant factor in the event of content and information designing. SEO consultants have different views regarding the percentage of keywords on a page but most of them settle down on 2-5% of keyword saturation.

Meta Tags

Meta Tags are considered not as important in today's SEO industry, as they were few years back. But still few Meta tags as Description and Keywords are considered vital. Search engines as Google usually picks up this description from Meta that it displays in Search Engine Result Page (SERP). It's preferred that keywords do not exceed 120 characters; for description purposes 200 characters is considered the limit.

Internal Linking and Link Anchor Text

Internal linking of a website should be specially stressed upon; it not only adds quality navigation to the web pages and documents but also improves the page quality.

Similarly, it is a preferred choice for improvement and quality in Search Engine Optimization (SEO) to create links in your web pages through keywords. Anchor text should be saturated with keywords; also it's a good idea to add titles to anchor text such as: <a href=”Vibrant.doc” title=”SEO Company” />

Working on all these On-Page factors would certainly help you to achieve quality website with improved rankings on search engines. Documents and pages cleverly optimized using On-Page factors are sure to be praised by search engines.

Off Page Factors in SEO

Apart from the On-Page Factors of a web page, Off Page factors are considered significant as well. As, the inner working behind the search engine's Google, Yahoo, MSN ranking and quality measuring of a web page is not known to the outside world; so, SEO consultants and analysts consider both On-Page and Off-Page factors highly vital.

Off-page SEO is related mainly to the domain's traffic levels. All the links directing towards the website, quality of inbound links are measured for Off-Page SEO. Link popularity is a common term interchangeably used for Off-Page SEO.

Let us briefly overview significant Off-Page factors and terms involved in quality Search Engine Optimization activity for websites:

Link Popularity

Link Popularity is considered a significant factor not only in ranking websites but also for achieving increased traffic through search engines. For SEO purposes, links should be created with various sites keeping both quality content and ranking in view. Link popularity is one feature that secures good positioning in search engines.

The anchor text to which links are given should remain consistent as well. It's best to have consistent, well-written and interesting content on your web pages to make them popular and link-worthy.

Inbound Links

Inbound Links (IBL) are termed as the links that are referring to your web pages. These are the best links considered they are coming from:

Quality Content (Keyword Saturated)
High PR (Page Rank) pages - Preferred 3 and above
Popular pages
High Traffic pages

IBL are the best source of making your web pages and documents popular and increasing link popularity. Inbound links also make up the backlinks for a page. The most popular search engine, Google, considers backlinks and Page Rank (PR) as significant off-page factors and rank websites according to these two.

Page Rank

Page Rank allocated to a web page is considered vital factor regarding good SEO. Though, the categorization of PR in on-page or off-page factors is still debatable, Page Rank (PR) of 3 and more is considered to make a page worthy enough for linking, whether internally or externally. The range of PR is from 0 to 10 and these are based on special algorithms formulated by Google.

Directory Listings

Directory submissions and listings are also considered a vital way towards link popularity. There exist many popular directories online, addition of your website or web pages to them is considered first step towards "Link Popularity".

DMOZ or Open Directory Projects is considered the most vital and comprehensive directory; search engines, as Google, pick up pages from there hence guaranteeing improved search results for your website. Yahoo listing is also a fundamental resource for listing your websites and documents.

Optimizing your websites for search engine requires hold on both Off Page factors and On Page factors. Working on link popularity can be a difficult task but it'll definitely boost your site.

Link Popularity

Link Popularity is claimed to be the fundamental factor involved in the Search Engine Optimization - SEO process. It's the measure of a website's quality and quantity of links. Link popularity adds up as an off-page factor contributing towards the quality of content present on each webpage.

The major contribution towards traffic gain and high rankings on search engines, as Google, Yahoo and MSN, is followed up through this link popularity. It helps in the visibility of a webpage among top of Search Engine Result Pages (SERPs). Link popularity can be achieved using various methods as:

Link exchange
Internal linking within body content
Directory submissions

For improving the link quality and quantity to boost your website's traffic and ranking, here are few suggestions:

Internal linking

Internal linking is very important. Link up your site internally as much as possible. Home page to sub pages. It helps in content quality and navigational structure improvement.

Anchor Text

Anchor Text should be used appropriately within the content. Proper saturation of keywords should be used to direct links through this text within the site or externally. One way links are considered better option than the reciprocal links.

Inbound Links

Inbound Links is a main factor to increasing link popularity of any website. Getting links from pages of higher Page Rank (PR) is a strong promotional tool and boost for any website.

Link popularity is a tool that can change the site's traffic and ranking amazingly on all popular search engines. Hence, if done with care and interest, it's a great asset. Web marketing and promotion companies are using Link Popularity schemes to benefit their clients on Google, Yahoo and MSN.

Image Optimization

Image optimization for search engines is a vital and growing trend in the industry. With little bit of efforts, a huge amount of traffic can also be gathered through image searching. The modern Image Search applications are coming up with features that help in getting significant traffic of popular search engines as Google, Yahoo and MSN.

Given proper attention and focus kept, Image Optimization can bring vast changes to the overall layout of the website as well as to popularity amongst various search engines.

Let us briefly overview here few tips to optimize the images in your WebPages and to have better SEO implementation:

Image Naming

While naming the images, it's better to prefer the keywords allocated for the website. Instead of naming an image as "Image-A"; Name it as "SEO-LOGO".

Secondly, hyphens in image names are always a preferred choice as "SEO-Image-Optimization.jpg".

Image File Size

Optimized file sizes are always a recommended choice in SEO industry. Smaller the file size, greater would be the performance boost. Large images affect the website's performance adversely. It would add up to the page size and will also make the page hideous for dial up users. Users don't like to stay on a web page taking time to load up.

Using 'ALT' Tags

Always use ALT tags in <IMG> for better optimization of the images. Let us show you an example of how to rightly place ALT in the IMG tag:
<IMG SRC=”/images/SEO-Services.jpg” HEIGHT=”150” WIDTH=”225” ALT=”SEO Services and Packages” />

Image optimization plays a great role in pulling traffic from search engines as Google Images; it also enhances the keyword saturation for a web page.

All the top SEO consultants term Image Optimization equally important and necessary as content optimization, hence do consider it and search engines would never fail to have you enlisted highly on SERP (Search Engine Result Pages).

Search Engine Submission

For running successful businesses, enterprises seek help of websites to interact with their potential clients. Websites are the key to achieve desired business goals. For acknowledging websites on Internet, search engine submission done by webmasters to prominent search engines and directories is fundamentally important.

What is Search engine submission?

Search engine submission is an act of subscribing your web site to a search engine as a result of which your web site URL's will be included in the search engine's database and search engine will be aware of your URL's. Search engine submission is also been referred to as search engine registration.

Search Engine Submission Process

Once you have developed your site for search engines on the web then you have to submit that site to search engine and is cinch. Most of the top search engines such as Google, MSN, and yahoo use two steps search engine submission process:
Submit your URL i.e., address of the home page or Site Map.

Some additional information such as title, topics covered, comments, owner etc of the web site.

Search Engine Submission Tips

Follow following search engine submission tips if you want your web site to be in the top10 results of search engines:

Do not submit incomplete page or the page that is under development.
Do not try to cheat the search engine in search engine submission process because search engine can apply spamming to your newly submitted web site.
Check out your page for errors such as spelling check, valid inbound and outbound links before submission to search engine.
While submitting your web site to a search engine, you must have knowledge of crawler-based search engines, spider-based search engines, and human-based search engines. So that you shall submit your web site of your desire in the best manner. You should only submit necessary web pages to search engines.
Submit necessary web pages to search engines.

Keywords and Seo

Keyword analysis, research and the proper implementation of this analysis and research is a significant search engine optimization activity in any SEO process. Before starting any search engine optimization or any search engine marketing activity including sponsored listing or any type of paid campaign in search engine, you have to be very precise about the keywords. Proper keywords implementation result in better output from a search engine related campaigns.

The keywords research and analysis include to ascertain which keyword can generate more revenue as all the search engine optimization activities for website are having one aim, more and more sales. It may happen that a keyword may be bringing more traffic but it may not be enhancing the image of your services or product and thus, it is not increasing the sales from a website. So the use of proper keywords (related to product and services) are the basic ingredients of website success.

Keywords analysis tools are popular as they suggest keywords along with the usage statistics but are they helping in increasing the sales from website? For proper keywords analysis, only expert web site optimizers are helpful as it happens that at times the logic in keywords density analysis tools fails to ascertain the most related keyword to web site product and services. So it is useful to hire the services of professional search engine optimizer to ascertain keywords.

The manner of keywords research and analysis may differ but the keywords used by competitor web sites and pages are given more emphasis. Likewise, help of search engine itself if taken for ascertaining the best keywords.

After the ascertaining of keywords, the next step involved in optimization is the proper usage of the keywords, they keywords should not be stuffed in all the pages, keyword stuffing is disliked by search engine, it is better to plan keyword distribution based on importance of keywords. More competitive keywords are difficult to optimize as compare to less competitive keywords hence if it is desired that immediate results of optimization activities be seen, then less competitive keywords are to be chosen as competitive keywords require more time and effort for optimization.

Optimizing Web Site | Pages (FAQ's)

What is a Search Engine?

What is keyword?

What is a Directory?

What is a Spider?

What is Search Engine Optimization (SEO)?

Are all Search Engines same?

How long does it take to show off Optimization Results?

Should every page of website be optimized?

What is a Search Engine?

Search Engine is an Internet application that finds requested information by the user (web site, web pages, documents, images, videos, audio and many other kinds). Search Engine updates the stored information using spiders continuously hence they have the latest information and they redirect the user to the desired web site or web page on request.

What is keyword?

The term used for searching on net is known as keyword. keyword could be singe or complex. In order to get more traffic to website, keywords research is necessary. Proper implementation of keywords research results in better optimization of web site or web page.

What is a Directory?

Directory is a website having a catalogue of website. The websites are arranged on different pages of directory in a hierarchical manner to help users to find proper category and then proper website. Some directories offer free website submissions while others are paid or reciprocal. Generally directory submission is practiced in order to get back link for a web site or web page.

What is a Spider?

Search Engine spider is a component of search engine which visits website and web pages and reads the information stored on those pages.

What is Search Engine Optimization (SEO)?

The basic purpose of search Engine Optimization (SEO) is to get better ranking in a search engine. The factors involved in search engine ranking are classified into two types: on-page and off-page factors. SEO consultants or Search Engine Optimizers work to achieve optimized websites for top ranking in search engines.

Are all Search Engines same?

The formula on which a search engine ranks a website is known as algorithm and the search engine algorithms for all the search engines (Google, Yahoo, and others) are based on different searching and indexing criteria. Hence search engines are different from each other.

How long does it take to show off Optimization Results?

Search Engine Optimization (SEO) results are shown up gradually. Nothing can be said for sure and it depends upon the website on which optimization is done.

Should every page of website be optimized?

Yes, it's preferred to optimize every available page on website. Every page should be regarded as a potential entry point for a website hence individual optimization may also help in search engine rankings for different keywords. Home page alone should not be referred as the most vital page.

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