I will provide a link here that is practically considered to be the best banner ad network for publishers as a beginner, and that is Bidvertiser
Maybe you've
heard people say that you can get rich on the Internet. But, if you are
serious about making money on the Internet, remember, it's not a get rich
overnight business. Internet success takes time, effort and knowledge.
There's no easy "get rich quick" method, so you need to spend the time for
building income stream from your Web site.
You can find many
kinds of Web sites that have the aim, directly or indirectly, to make
money. Apart from the online retailers who are using their sites to
directly make money, you can find many Web sites with various moneymaking
features.
Here's an
excellent page describing realistic ways of making money on the Internet
from your personal Web site -
Work From Home. No "get rich quick" schemes. Just proven, reliable
ways to to build an online business or use a Web site to expand your
offline one.
The basis for
building serious income is the high traffic. If your site only gets a few
hundred visitors per month, as most of personal Web sites, you'll unlikely
make more than pocket change.
Here are some
ways of making money on the Internet from your personal Web site...
Banner ads
They were one of the first ways of making money from hobby Web sites,
however they are not so popular now since most surfers don't even look at
them. In fact, the click-through rate (the percentage of visitors who
actually click on banner ads) has steadily dropped, from around 5% 4 years
ago to less than 0.5% now.
In the
Traffic-Building volume of
Make Your Site SELL!
2002 (the free ebook describing all possible ways of making money on
the Internet), banner ads are called #1 "Time and Money Wasters." Save
yourself months of poorly spent time. Read this essential manual first.
If you have
highly relevant, cleverly designed banner ads, you can beat the odds.
However, you need relatively high traffic to actually make more than
pocket change. In fact, most banner ads companies prefer to only
pay for actual sales (even click throughs are no longer attractive, since
many people click through because they are paid to, and not because they
intend to buy anything).
Selling your own
advertising space is one of the most lucrative monetization methods. First
and foremost because it enables you to cut out the middleman commissions
and to determine your own rates. The most popular banner ads formats on the
web are the 728×90 leaderboard, the 120×600 skyscraper, the 300×250
rectangle and the 125×125 button.
The downside of
direct banner ads is that you need to have a big audience to get
qualified advertisers, and you will need to spend time managing the sales
process, the banners and the payments.
If you look at
many websites, you will probably notice that there are banner
ads displayed on most pages. If you are a newcomer to the
scene, you might think that you must either be a company or that your site
must be famous before you can get advertisers, just as it is the case in
hardcopy publications.
In reality,
anyone with a website can get advertisers from banner ads. While it is true that if your
site is well-known, you may get companies contacting you to offer to
advertise on your site, you can get advertising revenue even if you are
just starting out and your site is relatively unknown.
The way to do
this is to join as an "affiliate" of various sites, either directly, or
through an affiliate network. An affiliate network is simply an
intermediary where you can select from a variety of advertisers and display banner ads.
Payment Schemes
Before joining
any program, you should probably be aware of the different payment schemes
available for banner ads.
Pay Per
Impression (CPM)
Here, you are
paid according to the number of times the advertiser's banner ads are displayed on your site. The amount you earn is typically calculated
based on the number of thousand impressions of the banner (impressions =
number of times the banner is displayed), often abbreviated CPM (cost
per thousand, with the M being the Latin numeral for thousand). That is,
$5 CPM means that you get paid $5 for 1,000 displays of the banner ads. In
general, the amount paid is usually small, but it is easy to earn since
everytime a visitor loads the page, you earn. This is known as a "high
conversion rate". Needless to say, this method will allow you to
automatically earn more if your site attracts a lot of visitors.
CPM advertising
networks behave pretty much as PPC networks, except that you get paid
according to the number of impressions (i.e., page views) that the banner ads
displayed on your site will generate. CPM stands for Cost per Mille,
and it refers to the cost for 1,000 impressions.
A blog that
generates 100,000 page views monthly displaying an advertising banner ads
with a $1 CPM, therefore, will earn $100 monthly.
CPM rates vary
with the network, the position of the banner ads and the format. The better the
network, the higher the CPM rate (because they have access to more
advertisers). The closer you put the ad to the top of the page, the
higher the CPM. The bigger the format (in terms of pixels), the higher
the CPM.
You can get as
low as $0,10 and as high as $10 per 1,000 impressions (more in some
special cases). CPM advertising tends to work well on websites with a
high page views per visitor ratio (e.g., online forums, magazines and so
on).
When you are
paid per click, you are only paid when visitors click the advertiser's
banner ad on your site. The amount paid is usually higher than the pay per
impression scheme. Whether you get a high conversion rate here depends
on the banner (whether it attracts people to click it), although in
general, it has a higher conversion rate than the pay per sale method. A
high traffic site will probably enjoy a higher click rate than a lower
traffic site, although you will probably get better results if your
banner ads are carefully selected to suit the target audience of your site.
Google AdSense
is the most popular option under this category, but there are also
others. Basically you need to sign up with the network and paste some
code snippets on your website. The network will then serve contextual
ads (either text or images) relevant to your website, and you will earn
a certain amount of money for every click.
The
profitability of PPC advertising depends on the general traffic levels
of the website and, most importantly, on the click-through rate (CTR)
and cost per click (CPC). The CTR depends on the design of the website.
Baner ads placed abode the fold or blended with content, for instance, tend to
get higher CTRs. The CPC, on the other hand, depends on the nice of the
website. Mortgages, financial products and college education are
examples of profitable niches (clicks worth a couple of dollars are not
rare), while tech-related topics tend to receive a smaller CPC
(sometimes as low as a couple of cents per click).
The source of
the traffic can also affect the overall CTR rate. Organic traffic (the
one that comes from search engines) tends to perform well because these
visitors were already looking for something, and they tend to click on
banner ads more often. Social media traffic, on the other hand, presents
terribly low CTRs because these visitors are tech-savvy and they just
ignore banner ads. See Google Adsense.
While you will
probably get the highest payment rates with this method, it has the
lowest conversion rate of the three schemes. You will only earn if your
visitors click through the banner ads and either purchase an item from the
advertiser or take some other prescribed action (eg, sign up for a
service). Like the Pay Per Click method, you get much better results if
you carefully select your advertisers to suit the target audience of
your site.
In general, to
avoid wasting resources in issuing cheques for very small amounts,
advertisers will usually accrue the amount owing to you until it reaches a
certain level (such as $25) before they pay you.
Text Link
Ads
After Google
declared that sites selling text links without the nofollow tag would be
penalized, this monetization method became less popular.
Many website
owners are still using text links to monetize their sites, though, some
using the nofollow tag and some not.
The advantage of
this method is that it is not intrusive. One can sell text links directly
through his website or use specialized networks like Text-Link-Ads and
Text-Link-Brokers to automate the process.
